.jpg)
The Retail Florist
A podcast for retail florists, by a retail florist. Kelsey shares strategies to grow your flower business without burnout. If you're a floral entrepreneur, you're juggling a lot of moving parts - small business growth, products, marketing and SEO, customer service, employee management and more. Tune in for real-life flower shop stories and practical tips to make a profit while doing what you love.
Episodes
20 episodes
My 5 Fave Social Media Sales Formats
Let's get social! Sales, that is. Your social platforms are a great place to move merchandise. Plus it gives your customers a sense of community and helps build brand awareness. Kelsey outlines 5 different formats for social media sales that yo...
•
Season 1
•
Episode 18
•
18:19
.jpg)
Bonus Episode! My Final 10 To-Do's for Valentine's Day
A low-key bonus episode where Kelsey shares the last 10 things on her Valentine's Day prep to-do list! Find the script link on the last episode, and see an example of her Bucket Pull list on Petals and Profit's Facebook or Instagram page :)&nbs...
•
Season 1
•
9:03
Streamline your Valentine's Sales
This episode is a deep dive into the tools you'll need to prep your team to sell better this Valentine's Day. From menus to recipe cards to sales scripts, Kelsey gets specific on what helps her shop work - and sell - smarter. For a...
•
34:49
5 Quick Tips for Smoother Sales Conversations
How can the words that you use affect your customer interactions? A lot! In this bonus episode, Kelsey shares words and phrases you can use (or avoid) to serve your customers best and close that sale. It's a little bit psychology, a lotta bit p...
•
Season 1
•
18:59
Get on the SPIN cycle to boost sales
In this third episode of our sales series, we've got our mindset prepped and know our products inside and out.... let's get selling! Kelsey outlines the SPIN (Situation, Problem, Implementation and Need Payoff) process for closing the sale, and...
•
24:49
Sales Success - 6 Steps to Prep your Team
Just like a boyscout, you gotta be prepared when it comes to making sales. This checklist will put your team in the best position for success. Planning, policy review, prep, product run-throughs and more. Plus Kelsey talks cross-selling, upsell...
•
Season 1
•
Episode 15
•
37:40
Sales Mindset - From Selling to Serving
In the first of a series all focused on improving sale at your flower shop, Kelsey starts at the foundation of everything. Mindset. That and your initial customer interaction will start a "sale" off on the right foot. Kelsey shares her...
•
32:18
5 Tips to Battle Burnout in your Floral Business
We've all been there.... feeling drained or defeated. Especially if you've been short staffed or over-booked lately, you may be feeling burnt out. Here's five tips to avoid burn out in your floral business.
•
Season 1
•
Episode 11
•
11:37
Florist Interview: Special Guest Sarah LoBue AIFD
Sarah LoBue AIFD joins us today to share some insights into the industry and how her business has evolved and grown. Sarah is a talented designer, mom, boss lady and TikTok aficionado. She's incredibly well-spoken, and you're going to love her ...
•
Season 1
•
Episode 10
•
22:14
Getting More Google Reviews
Let's get to gettin' those reviews! Google reviews are important for your SEO and increasing consumer confidence in your products and brand. In this episode, Kelsey covers the importance and impact of Google reviews. Plus 6 ways to get more of ...
•
Season 1
•
Episode 9
•
29:00
Posting for the People: 7 Tips to Reach Your Ideal Audience on Social Media
Your digital marketing is going to stick better if you think about WHO you are speaking to - and then customize your content to fit that specific audience. Kelsey shares 7 steps to dial in your content strategy to reach the audiences you want. ...
•
11:12
Here's your permission slip to NOT know everything
What areas of your business are you an "expert" in, and which areas is it a-okay that you know "just enough"? Let's get comfortable saying "I don't know yet" and then moving into a stage of growth or delegation.
•
Season 1
•
Episode 9
•
9:12
An Easy Sales Tip to Increase Your Average Order
Using a "featured bouquet" method for sales and marketing can streamline your fresh product ordering AND beef up your bottom line! In this episode, Kelsey dives into two different approaches to implementing this sales method at your shop. ...
•
Season 1
•
Episode 8
•
14:35
From Recipient to Customer
Every order that you deliver presents you with the best kind of audience - a captive one!! Are you doing everything you can to convert them into a buyer?? In this short episode Kelsey covers 6 different ways to encourage engagement fro...
•
Season 1
•
Episode 7
•
9:11
8 Ways to Drive Summer Traffic - and Sales
Let's get people in the door - or get eyes on our social media - and drive sales! Today we’ll be talking about 8 ways to increase foot traffic, specifically summer foot traffic, with the specific goal of increased cash flow. I’l...
•
25:44
Welcome to The Retail Florist Podcast
Look ma, I'm using my business degree! :) I'm Kelsey Thompson, and I'm glad you're here. If you're listening, I'm guessing you want to grow your floral business. That's perfect, because I do to. I'm excited to share with you things I've learned...
•
Season 1
•
Episode 1
•
1:45
Shortages and Price Increases and Bears, oh my!
Ok, there's actually no bears. But in this episode we're tackling some tough stuff. The floral industry (along with many others) has been fighting what feels like an uphill battle when it comes to price increases, shipment delays, and sho...
•
Season 1
•
Episode 5
•
15:29
6 Tips for Customer Retention
Our best customer is our current one. What can we do to build brand loyalty and keep those best customers coming back? Kelsey shares 6 practical tips to spark inspiration for your own shops retention plan. Action Step: Choose one a...
•
Season 1
•
Episode 4
•
13:30
Creating a Great Customer Experience
The experience your customers have when they interact with your store is a pretty big deal. In this episode, we dig deeper into how you can provide a great in-store experience. Removing obstacles to purchasing increases your sales conversions ....
•
Season 1
•
Episode 3
•
16:11