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The Retail Florist
A podcast for retail florists, by a retail florist. Kelsey shares strategies to grow your flower business without burnout. If you're a floral entrepreneur, you're juggling a lot of moving parts - small business growth, products, marketing and SEO, customer service, employee management and more. Tune in for real-life flower shop stories and practical tips to make a profit while doing what you love.
Podcasting since 2022 • 20 episodes
The Retail Florist
Latest Episodes
My 5 Fave Social Media Sales Formats
Let's get social! Sales, that is. Your social platforms are a great place to move merchandise. Plus it gives your customers a sense of community and helps build brand awareness. Kelsey outlines 5 different formats for social media sales that yo...
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Season 1
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Episode 18
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18:19
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Bonus Episode! My Final 10 To-Do's for Valentine's Day
A low-key bonus episode where Kelsey shares the last 10 things on her Valentine's Day prep to-do list! Find the script link on the last episode, and see an example of her Bucket Pull list on Petals and Profit's Facebook or Instagram page :)&nbs...
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Season 1
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9:03
Streamline your Valentine's Sales
This episode is a deep dive into the tools you'll need to prep your team to sell better this Valentine's Day. From menus to recipe cards to sales scripts, Kelsey gets specific on what helps her shop work - and sell - smarter. For a...
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34:49
5 Quick Tips for Smoother Sales Conversations
How can the words that you use affect your customer interactions? A lot! In this bonus episode, Kelsey shares words and phrases you can use (or avoid) to serve your customers best and close that sale. It's a little bit psychology, a lotta bit p...
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Season 1
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18:59
