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The Retail Florist
A podcast for retail florists, by a retail florist. Kelsey shares strategies to grow your flower business without burnout. If you're a floral entrepreneur, you're juggling a lot of moving parts - small business growth, products, marketing and SEO, customer service, employee management and more. Tune in for real-life flower shop stories and practical tips to make a profit while doing what you love.
The Retail Florist
Get on the SPIN cycle to boost sales
December 05, 2022
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Kelsey
In this third episode of our sales series, we've got our mindset prepped and know our products inside and out.... let's get selling! Kelsey outlines the SPIN (Situation, Problem, Implementation and Need Payoff) process for closing the sale, and how you can use the right questions at the right time to move your customer from "looking" to "purchasing" through easy conversation.
